February 16, 2006
2:00-3:30 PM ET

Your Web site navigation is clear. Your content is on target for what interests your audience. But your visitors are still not reading what you want them to read. What's wrong? It might just be that the writing style for your Web site isn't "Web friendly." Examine the key points you need to use when writing for your Web site or when searching for someone to write Web copy for you. The seminar includes examples from higher education and other sites to illustrate the high standards you should aim for.

After this session, you'll know why the best thing you can do to improve the impact of your Web site (at relatively little expense) is to find the right person to rewrite your existing copy. As a bonus, learn why many of the tips for better Web site writing will apply to your e-mail as well.

Presenter

Robert E. Johnson, Ph.D.
Senior Marketing Consultant

Who Should Attend

• Chief marketing officers
• Communications and marketing directors
• Web planners and developers
• Admissions, alumni, and development staff
• College and university writers
• Anyone tasked with hiring Web copywriters

Benefits of Participating

• Help visitors connect more readily to your Web site
• Understand the key skills you should look for when hiring a Web copywriter
• Gain ammunition for creating the position of "Web editor-in-chief" at your school
• Learn the important copywriting skills that fit electronic communications
• Increase the impact of your email communications

Sponsored by the Council for Advancement and Support of Education in conjunction with KRM Information Services, Inc.